JUMPSTART PUERTO RICO

VISUAL DESIGN & PROJECT MANAGEMENT

 
 
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OVERVIEW

The JumpStart project is a YouthSpark initiative from Microsoft. The project takes place in Puerto Rico and is focused on providing tools for young people. Also, during the project the participants develop skills around software development, marketing, design and entrepreneurship. The purpose of the project is to create a new generation of entrepreneurs to innovate for a better Puerto Rico, which drove technological and entrepreneurial educational trainings, reaching more than 1,000 youngsters in Puerto Rico. Also, the project was able to branch out and create an incubator to support startups around the island.

MY ROLE

My role in this project was to develop and execute project management plans, events, branding, graphic design, printed and digital design, and social media for the Microsoft YouthSpark Grant: JumpStart Puerto Rico.

  • Lead Visual Designer

  • Project Manager

  • Marketing & Budget Coordinator

PROJECT TIMELINE

  • Visual Design Timeline: 1 month

  • Project Management: 1 year

 

PROCESS

This project allowed me to fully create the branding guidelines and graphic design of the project, including the logo. 

  • Content Analysis

The audience was focused on youngsters and the main topic was technology and entrepreneurship. My goal was to design a logo an create a branding identity related to the Microsoft YouthSpark Grant imagery and also adapted to the Puerto Rican culture. 

  • Sketching

I decided to use a familiar icon, which was the start button but integrated with the J letter inside.

  • User Persona

    Students from different schools around the island:

    • Age: 12-18 years

    • Location: Puerto Rico

 
 
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VISUAL DESIGN

The color palette selection was intended to portrait the vibrant Caribbean culture and also the main target audience which was students from middle and high school.

 

RESULTS

 

Logo variations for different programs:

  • JumpStart Academy: Program focused on training in technology 1,000 students in Puerto Rico.

  • JumpStart Elite: Incubator program focused on building and supporting startups.

  • JHacks: Hackathon events provided by Microsoft.

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JUMPSTART HACKATHON EVENT BRANDING

JUMPSTART HACKATHON EVENT BRANDING

 

SOCIAL MEDIA

I was able to deliver image assets and maintain social media and public relations for the project.

 
 
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